DAILY SCOOP

Goldman Sachs chief calls WFH an ‘aberration,’ Zoom adds closed captioning, and McKinsey ousts global managing partner

Also: Twitter interactions for biopharmaceutical companies rose 255% last year, The Ad Council releases COVID-19 vaccine campaign, organizational leadership insights, and more.

SOCIAL MEDIA

How 'Time' uses captivating visuals to make a splash on social media

The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. Here’s how the team has modernized the annual feature.

SOCIAL MEDIA

By the numbers: Black History Month sees more mentions on social media

In data collected by the analytics platform Sprinklr, 2021 saw a big upswing in uses of Black History Month hashtags and messages than in 2021.

THE WORKPLACE

A guide to more inclusive mentoring

A leadership expert shares tips on sparking and sustaining a meaningful relationship with someone who doesn’t look like you.

SOCIAL MEDIA

5 ways to make your social media content sparkle in 2021

Authenticity is a well-worn buzzword for communicators—but what does it look like in the current online landscape?

LEADERSHIP COMMUNICATIONS

‘The Simpsons’ earns kudos for hiring Black voice actor, Fry’s Electronics shuts all stores, and 61% of marketers say video is crucial

Also: USPS fleet design receives mixed reactions online, ‘The Bachelor’ lead speaks out on growing criticism, GameStop’s chief financial officer to resign, and more.

THE WORKPLACE

6 ways to prevent 2021 budget cuts

Show off data that supports crucial business goals, reference the competition, and don’t be shy about using freelancers.

A DAY IN THE LIFE

Approach Marketing’s Megan Shroy: ‘Take care of yourselves’

The agency founder and president offers her insights on maintaining boundaries between life and work and what success will look like for PR pros in the days ahead.

OP-ED

How millennial and Gen Z PR pros can and must accelerate what’s right

For younger communicators looking to leave their mark on the industry, there’s plenty of good work to be done.

DAILY SCOOP

Cherokee Nation asks Jeep to drop name, Facebook restores news content in Australia, and 71% of execs worry disinformation will be weaponized

Also: Kroger responds to third-party data breach, Spotify launches in more than 80 new markets, Twitch highlights Black content creators and streamers, and more.

MEDIA RELATIONS

8 rules to follow for media relations in 2021

Experts share their inspiration and advice for finding earned media success in the coming year.

COVID-19

Sound legal guidance on vaccine incentives

A prominent employment lawyer shares expert advice on how employers can mitigate the risk of triggering a viable discrimination claim.

WINNING CAMPAIGNS

Ketchum and Mastercard help the transgender, nonbinary consumers use their ‘True Names’

An effort to help transgender and nonbinary people avoid harassment over the name on their credit card earned Ketchum and Mastercard PR Daily’s award for Best CSR Event.

DAILY SCOOP

United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

Also: Disney+ adds content warning to episodes of ‘The Muppet Show,’ The New York Times shows COVID-19’s toll with a striking graph, Innocent Drinks gets real on Twitter, and more.