WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

NOVEMBER 7, 2019

Go All-In With Trade-Ins

Here’s a 2-step strategy for selling more used cars at good margins.

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French PSA’s USA Point Man Out to Change Auto Retailing

“We must return retail profitability to our industry,” says Larry Dominique, who is paving the way for Peugeot’s U.S. return.

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Going Digital Brings Dealers Mixed Results

Some dealerships have cut back on, or entirely ditched, traditional media in favor of digital, such as online advertising and social media. But CarGurus research shows only 48% of auto shoppers using digital media say they visit a dealer website before buying.

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