WardsAuto Dealer 5
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WardsAuto Dealer 5
 

DECEMBER 7, 2018

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Hey there. Welcome to the WardsAuto Dealer 5 for TGIF Dec. 7. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

The GM news that matters isn’t what you think.


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Change drives opportunity. What’s driving you?
The automotive industry is changing—fast. Changing technology means innovation. Changing buyers means you need to keep up. Change is breathing new life into your life’s work. Depending on how you look at it, that’s good. Ready to change your perception about change? Start here: http://dealertrack.com/dms

2.

U.S. light-vehicle inventory rises but appears well balanced. Check out our chart.

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3.

Why does Toyota say it’s sticking with cars in the U.S.? Because it sells about a million of them. We talk with top exec Jim Lentz about selling cars in a CUV-crazy market.

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Accelerating Search Engine Marketing with AI
Advancements in machine learning are already providing strong benefits in the online environment, including digital advertising. This should come as great news for automotive marketers given that the auto industry spends more on advertising than any other industry except retail. Click here to learn more!

4.

Chevy continues to run its Black Friday spot, and once again gets the most views. Watch the latest top five auto spots here.

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5.

And now for the latest dealer-oriented broadcast from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected].

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...