Some founders start their entry into the world of eCommerce with a grand plan or vision – but Eric Bandholz started out wanting to grow a beard. His enthusiasm for facial hair soon blossomed into an online offering called Beardbrand, which serves the emerging consumer segment he calls the “urban beardsman.” The journey has seen the brand grow onto shelves at Target, and away from Amazon’s marketplace.  Read More...

It’s nothing new, direct-to-consumer selling, but the methods and strategies are quickly changing. More personalization, more social media presence and more data analytics are becoming bigger parts of the DTC world, and those trends promise to play out harder in the year to come. What’s behind all of this?  Read More...

Innovative Sales Models And Technologies In Retail

Digital innovators are aiming to create a functional sales model for the beauty industry, while emerging technologies are beginning to make more significant gains in the retail world. Here’s a snapshot of how  online beauty brands are pairing shoppers with the right haircare products – and how retailers are tapping into tech like virtual reality.  Read More...