GM and Honda announce partnership; Tips for influencer marketing this holiday season; How to trim your writing; and more

DAILY SCOOP

GM and Honda announce partnership, T-Mobile launches #Project10Million, and McDonald’s offers ‘Travis Scott’ meal

Also: Virgin Atlantic to lay off 1,150 employees, TD Bank showcases its efforts to support racial equality and diversity, Hawaiian Airlines eliminates change fees, and more.

COVID-19

How to make the most of influencers during the holidays

To reach online audiences—likely to still be stuck at home this holiday season—social media personalities could have more sway than ever for savvy brands.

WRITING & EDITING

7 reminders for concise, tidy writing

Mind this guidance to keep those sentences snappy and paragraphs punchy.

A DAY IN THE LIFE

How Alex Daly embraced the “pivot” during COVID-19

When faced with the loss of retainer clients—and a completely disrupted business model—here’s how one agency pro pushed to keep her business afloat.

DAILY SCOOP

United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

Also: Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more.

SOCIAL MEDIA

How to choose between Instagram’s ‘Reels’ and TikTok

With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products.

HEALTH CARE

How health care organizations can streamline, refresh and maximize communication

A new report provides practical answers to common industry challenges—and offers lessons from applicable case studies.

COVID-19

5 ways to be a great PR pro during the weirdest year ever

Here are some tips for having an impact in challenging times—and some key mistakes to avoid.

BRAND JOURNALISM

5 tactics for successful survey research in times of uncertainty

With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.

DAILY SCOOP

Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends

Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more.

RESEARCH

Report: 36% of employees would take a huge paycut for better work/life balance

New data reaffirms that cash is just a slice in the worker well-being pie.

A DAY IN THE LIFE

How Katharina Plath sees opportunity with virtual events

The pandemic has forced us to innovate and adapt—which provides an opening for enterprising communicators to engage and reach new audiences.

PR INDUSTRY

9 ways to climb a shaky career ladder

Career path looking bumpy during the pandemic? Here’s how to take control of yours in uncertain times—and beyond.

DAILY SCOOP

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M viewers, Facebook might block news sharing in Australia, and more.