Adrienne Smith and Jessica Rubino explore the global flavor revolution transforming the natural products landscape, spotlighting 6 innovative brands and explaining why this trend has captured consumer imagination and market share across the industry.

Meet six brands bringing innovative flavors and products from all corners of the globe to Newtopia Now, Aug. 20-22 in Denver, Colorado.

A panel of industry experts will select 8-10 finalists to compete in a new Newtopia Now category for the NEXTY Awards. One winner will be selected and announced live at Expo West 2026.

Sprouts foragers live to find innovative, health-forward brands that they can put on store shelves and help grow. Watch three offer their insights at 2024's Newtopia Now.

Botanical Adulterants Prevention Program guides and prods manufacturers to keep an eye on quality and purity. Learn how it combats the bad actors in supplements.