Global brands embrace Singles' Day; Virtual presentation tips; Tools for remote PR pros; and more

LEADERSHIP COMMUNICATIONS

10 creative ideas to emerge from COVID-19 ennui

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration.

VISUAL & VIDEO COMMUNICATIONS

11 fantastic tips to improve your virtual presentation slides

With audiences viewing your PowerPoint on smaller screens during WFH, it’s important to reimagine your visual format.

A DAY IN THE LIFE

Matte PR’s Heide Ruggier shares tools for managing during WFH

Video calls, slack channels and Asana all help this PR leader stay organized and in touch with key team members and clients.

DAILY SCOOP

Singles’ Day poised to break records, WarnerMedia announces layoffs, and Whole Foods partners with Progressive to offer a ‘Turkey Protection Plan’

Also: ‘Jeopardy’ honors the late Alex Trebek, the European Commission files antitrust claims against Amazon, brands tweet Veterans Day messages, and more.

EMPLOYEE ENGAGEMENT

4 employee engagement tips from Volvo, Microsoft, NRMA and more

Check out how organizations across industries are reaching members of their workforce with information, leadership connections and more—all without a big budget.

EMPLOYEE ENGAGEMENT

What will internal communications look like in 2021?

Katie Liston, head of marketing for Contact Monkey, shared some key findings from a recent global survey of internal communicators.

MEDIA RELATIONS

Don’t be a #PRFail: 5 common pitch fumbles to avoid

What are the media relations gaffes that will earn you a mention on Twitter? Here are some of the worst offenses to avoid.

THE WORKPLACE

Why we should stop pretending virtual meetings are working—and how to fix them

The novelty of the Zoom meeting has long-since evaporated. Here’s how communicators should adapt to improve morale and productivity.

DAILY SCOOP

McDonalds announces ‘McPlant’ line, Pizza Hut offers meat-free sausage, and Ulta partners with Target for ‘shop-in-shop’ boutiques

Also: Primark UK’s shopping bags double as wrapping paper, 4 in 5 consumers say websites are more important than social media, Four Seasons jumps on election branding, and more.

DAILY SCOOP

Brands respond election results, Dixie Brewing changes moniker to ‘Faubourg Brewing Co.,’ and how marketers see the future of content

Also: Warner Bros. cuts ties with Johnny Depp, Bloomberg’s new TV play, PR pros share their videoconferencing setups, gifts for the strong and influential women in your life, and more.

MEDIA RELATIONS

What is the future of the press release?

Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.

EXECUTIVE COMMUNICATION

Communicating with weary workers amid election aftermath

Follow this guidance as you give staffers grace and space during this stressful time.

DIVERSITY AND INCLUSION

How can communicators expand diversity in their thought leadership efforts?

Experts from Hotwire share tips on how to elevate diverse spokespeople in your organization.

EXECUTIVE COMMUNICATION

How transparent leaders empower employees

By allowing all stakeholders a view into the decision-making process, leaders can offer a stronger sense of purpose and belonging to their workforce. The key ingredient? Communication.