It will pivot away from the nomenclature used for natural diamonds.
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The company has started to see positive results from its new “Grow Brand Love” strategy.
The venerable jewelry brand took the actress to Venice to shoot “The Art of Dreaming” advertising campaign.
A 14.52 ct. heart-shape fancy light blue diamond surrounded by pink-tinted diamonds is expected to achieve as much as $3 million.
Plus: The opal-favoring brand heads to the Luxury show in Vegas with a new line of dinosaur brooches.
