Plus, MarTech's ecommerce experts to follow
| Speed isn’t everything. No one likes a delay, especially online. The longer a site or an image on a site takes to load the more likely it is the visitor will leave. The reasonable result of this is that speed-to-load has become the primary metric for digital experiences. No one is saying speed isn’t important, but it’s important to remember there’s a lot more involved with customer experience. Today Steve Petersen explains why it’s essential to take a more holistic approach when evaluating your website. He says you need to be aware of both customer and stakeholder expectations and gives examples of when slower is OK. Constantine von Hoffman
Managing Editor | | |
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| Customer experience | | | A fast website isn't the only thing that matters to customers. Learn a more holistic approach to improving digital experiences. | | |
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| Ecommerce | | | Ecommerce is essential and constantly evolving. Here's our list of the must-follow experts who will keep you on top of the latest and best. | | |
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| Ecommerce | | | The holiday season just past shattered all records for ecommerce with online sales growing almost 5% over 2022. | | |
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| Performance marketing | | | As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone. | | |
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| MarTech webinar | | | Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . | | |
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| Identity resolution | | | TransUnion's new and improved identity graph uses AI to cluster identifiers and create individual and household profiles at scale. | | |
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| Marketing privacy | | | A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally. | | |
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| MarTech webinar | | | Data-savvy marketers understand the influence numbers have on decision-making. Positioned the right way, data storytelling helps marketers present complex information in a relatable and compelling format. | | |
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| Content marketing | | | Well-written content doesn’t do much good without a pleasing UX. Here are simple steps to improve your site and keep people on your pages. | | |
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| Your voice matters | | | How are marketing technology and operations careers changing? Help us — and your community — better understand the evolving responsibilities and compensation for marketers like you: Take the MarTech Salary and Career survey now. Take the survey | | |
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