Attribution was already a tricky piece of analysis, but with GDPR it’s become that bit harder – there are now additional barriers to obtaining Google and Facebook data in your log-files. And the dedicated tools that you can buy are expensive and complex to set up and use. However, all is not lost. There’s a lot you can still do to push forward your deeper measurement plans.
Achieving Omnichannel Excellence Retailers need to understand how to develop and implement effective omnichannel strategies that capitalise on today’s fragmented customer journey. This report looks at the key considerations involved in realising this omnichannel way of working, the common challenges that need to be overcome, and where the biggest opportunities lie.
Storytelling for Marketers This new report explores techniques, challenges and opportunities around storytelling in the context of marketing and brings together important best practices to help marketers tell better and more compelling stories.
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