🎛️ Getting smarter about account-based marketing

Good morning, Marketer, please cozy up to your accounts.

ABM has been around for a long time but there are always opportunities for B2B marketers to hone their ABM moves, improve personalization and embed the account-based approach in a broader go-to-market strategy.

One way to get smarter about ABM is to follow any or all of our recommended ABM experts. We have a ton of other top-line content too; you’ll find links to it below. These include a new take on ABM strategy and a report on top B2B influencer Sangram Vajre’s MarTech conference keynote.

Above all, make sure to download our free ABM platform buyer’s guide. We’ll be talking about that a lot more this week.

Kim Davis,
Editorial Director

Account-based marketing (ABM)

Account-based marketing strategy

ABM is a key aspect of B2B marketing. Learn how to take a strategic approach to it.

B2B marketing

5 go-to-market recommendations for marketing leaders

Here are the metrics and tactics you need for a GTM strategy that can drive revenue and survive economic challenges.

Marketing technology

The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

SEO webinars

LAST CHANCE! Bridge the gap between SEO and the C-suite

The world of SEO and the C-suite may seem miles apart. Join us for a guided journey on how to build the bridge between these two worlds, from effective reporting to crystal-clear communication of ROI.

Register here!

Customer experience

How to do marketing personalization at scale

How Domino's, DICK'S Sporting Goods and other brands are leveraging personalization software solutions — and getting results.

Performance marketing

How to make revenue generation a company-wide effort

Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here's how.

Best practices

Guide to mobile app messaging

Meet consumers where they are with compelling, well-timed communication. Learn how to seamlessly integrate mobile app with other messaging channels, like email and SMS.

Account-based marketing (ABM)

What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.

MarTech

Discover cutting-edge martech for free

With nearly 12,000 martech solutions on the market, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech — online September 26-27 for free — to stay on the cutting edge.

See what’s in store

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