WardsAuto Dealer Edition
WardsAutoDealer Edition
 

MAY 16, 2017

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What Do Car Consumers Really Want?

Product-development researchers come across an untruth here and there as they try to tap into the mind of the customer.

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Discover What’s Possible. Your customers want a seamless experience, from the time they start engaging on your website until they drive off your lot. That takes a connected approach powered by the Dealertrack Dealflow Advantage – a workflow that extends beyond the limits of single-point providers and to an integrated online to in-store process.

Instant Income Verification Could Improve Sales Process

Manually verifying employment and income may slow down or even derail the car-buying process.

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Video: Dealer News

Today's CBT Automotive broadcast includes te keys to a successful family business, how to be a great leader and how dealerships create jobs.

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F&I Gets High-Tech, But It’s Still a People Business

“Connecting is the most critical and underdeveloped skill in all sales,” says F&I trainer Mike Hirschfield.

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Uber Supreme for Lincoln Owners

A Lincoln customer-experience pilot program that provides chauffeur service to owners is expanding into Southern California.

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Autoline Daily

Stories include: State taxes on cars generate billions of dollars.

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Use Digital Disruption in Automotive to Your Advantage

With technology changing the way consumers shop for cars, here’s how dealerships can ensure they are getting in front of the right customers.

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A Formula for Dealership Success Despite Shrinking Margins

Mark Vickery says to start by taking a look at what your CRM is telling your people to do. Are any of the processes outdated? Unrealistic? Flat-out wrong?

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