Plus, Meta revenue up amid surging digital ad market
| Good morning, Marketer, would you like to get more value out of your technology? Many organizations are letting a lot of their stack go to waste. Today, contributor Carlos Hidalgo shares four big ways marketers can get more out of their martech investment. That’s why strategy is so important — and why at MarTech, we cover strategy as well as new tools. We also keep an eye on larger industry trends, which is why Meta’s earnings caught our attention. Constantine von Hoffman covers the revenue jump by Facebook’s parent company here. Chris Wood,
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| Marketing technology | | | Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization. | | |
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| Digital advertising | | | Surging digital ad market and layoffs combine to give Facebook parent $11,6 billion in profit, more than twice what it was a year earlier. | | |
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| Marketing artificial intelligence (AI) | | | 67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product. | | |
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| Data | | | Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses. | | |
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| MarTech special reports | | | Discover how to increase loyalty, revenue, and agility with a customer journey orchestration solution. | | |
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| Diversity and inclusion in marketing | | | Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers. | | |
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| Connected TV and OTT | | | New tech from GumGum over lays content on video for five seconds at a contextually appropriate moment. | | |
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| MarTech webinar | | | Are your assets feeling a bit lifeless lately? Join us for this live webinar on October 31st to learn how to breathe new life into your content with AI and digital asset management. | | |
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| Marketing management | | | Diversity drives success, but only if it's in both your content and your organization. | | |
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| Free chatbot | | | Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. Start chatting now | | |
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