Getting ahead in marketing: Data as the new oil Vodafone Business’ CMO, Iris Meijer looks at the use of data in marketing.
ClickZ Daily: February 3, 2021 |
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| Happy Wednesday, Today we have Iris Meijer, CMO of Vodafone Business, looking at the use of data in marketing. “Location intelligence has been part of a marketer’s arsenal for years, but big data offers the potential to gather real, actionable insights about where customers are. Brands can use anonymized data to analyze patterns in the way that people move around cities and build new outlets in locations that will see the maximum footfall,” says Iris. Also, in a new article we detail how AI is set to revolutionize a century old marketing tool – Coupons. Using AI technology, coupon site operators understand what their audience wants from them. It helps them realize which products are the most favored by the target audience. By learning this information the website operators can decide which products to offer discounts for. It makes it easier for them to categorize and identify the target audience and which type of coupons should be sent their way. This dramatically increases the chance of coupon consumption. |
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Data Iris Meijer Vodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. |
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AI & Automation Evelyn Johnson This article details how Artificial Intelligence (AI) is set to revolutionize a century old marketing tool. Read more |
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| Data Jacqueline Dooley Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for policy implementation. Read more |
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| Data Sonjoy Ganguly Madison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read more |
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| Digital Leaders Jim Yu In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. Read more |
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| IBM Watson Advertising builds trust with consumers, marketers, & publishers through a suite of trusted AI solutions that augment thinking at scale. Read more |
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Advertising & Promotion Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now |
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| Analytics A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping them identify prospects and programs that drive the greatest profit opportunities. Download now |
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