🎛️ Get your B2B social media marketing working right

Good morning, Marketer, how’s your social strategy working?

B2B marketing and social media have always been an awkward fit. While B2C is making bank off TikTok, Instagram and other social media platforms, B2Bs have had a much harder time. Struggle no more, help has arrived in Scott Gillum’s in-depth look at best in class practices for it.

Also, Ali Schwanke has tips on how to keep you and your company visible as AI transforms search. While content is still king, originality in content is the emperor.

Constantine von Hoffman,
Managing Editor

B2B marketing

B2B social media ‘sweet spots’: What’s working and what’s not

Explore strategic vs. haphazard approaches in B2B social media and how the best-in-class companies are finding their “sweet spot.”

Marketing artificial intelligence (AI)

How to stay visible as AI transforms SEO

How much does SEO matter now that chatbots can give answers? What does this mean for businesses, and how should you prepare?

Retail media networks

73% of marketers planning to up RMN spend

43% of those surveyed reported positive results from campaigns already run on retail media networks.

Data

Unlocking business success with the power of data management

Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses.

MarTech webinar

Adobe's guide to a harmonious workflow

Every team member has unique potential. Join Adobe in exploring comprehensive strategies to ensure each one thrives, contributing to a harmonious and productive workflow.

Sign me up!

Digital advertising

AdMob policy update: Indirect monetary items can be offered as rewards

Marketers can now implement incentives like discounts, loyalty points, and complimentary shipping in their ad units to improve engagement.

Performance marketing

8 companies that use social media marketing effectively

Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.

MarTech special reports

Marketing attribution & performance management platforms guide

MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business.

B2B marketing

5 reasons why marketers should consider TikTok for B2B

Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness.

Discover on-demand

The complete fall MarTech season is now available

Unlock nearly 50 sessions, meetups, demos, keynotes, and more — all for free — at MarTech. No calendar reminders. No countdown, no calendar reminder, no hidden catch.

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