McCain on solving a
communications conundrum.

You've made an org-wide pivot and your brand is tackling climate change head on. But now what? How do you articulate this complex strategy to consumers and garner results? Global head of marketing Christine Kalvenes shares McCain's secrets to crafting ESG marcom that informs (and performs) at this year's CMO Forum.

October 3 // Arcadian Court

Grab a seat at the best rate by Sept 8.

On the agenda:

McCain: How an ESG pivot is capturing next-gen consumers

Two years after committing to adopt regenerative agriculture practices, the CPG co. is marking milestones in the metaverse and experimenting with culture-hacking to educate consumers about what it's doing behind closed doors. Join global head of innovation and marketing Christine Kalvenes as she shares learnings from McCain's sustainability journey so far.

Christine Kalvenes
SVP, Global Head of Innovation and Marketing
McCain Foods Canada

McCain on solving a communications conundrum.

McCain on solving a
communications conundrum.