Get the right climate-risk data for your business As more intense storms like Hurricane Ian become the norm, real estate investment firms are factoring potential natural disasters into their business plans. A new Urban Land Institute report offers advice on how to choose a climate analytics provider. Full Story: REALTOR® Magazine (9/29)
Listing Presentation Checklist | Listing Presentation PDF These Listing Presentation templates make you stand out from the competition. Give your prospects and clients a reason to place a premium on your expertise. Includes real listing presentation templates, scripts, and strategies. Click here to get the templates today: Download Now!
Seth Richtsmeier describes six ways marketers can boost brand awareness through content, including how to take a strategic approach and the importance of choosing the right social platforms. Authenticity is key, Richtsmeier writes, advising marketers to post behind-the-scenes content, adopt user-generated content and use humor to drive connection. Full Story: SmartBrief/Marketing (9/28)
How to maximize Facebook Messenger marketing Marketers can enhance their Facebook Messenger marketing efforts by ensuring timely responses, taking a "conversation-ready" approach to generating leads and using simple and direct messages, say Forbes Communications Council members. Other tips include adding Messenger pop-ups with simple offers of help and personalizing messages to peak interest. Full Story: Forbes (tiered subscription model) (9/26)
Real Estate Trends
Market shift favors buyers, agent says Compass REALTOR® Daniel Karp says "those who can stomach the uncertainty have a real opportunity in this market" as sellers adjust prices and buyers gain "more negotiation power." Full Story: Fox Business (9/28)
Rising rates take toll on mortgage application activity The Mortgage Bankers Association is reporting a drop in loan applications attributed to increasing interest rates and market uncertainty. Applications to refinance have reached a 22-year low. Full Story: CNBC (9/28)
Idaho town takes first step to support affordability Hailey City Council in Idaho is creating a "housing action plan" to help residents priced out of the real estate market. "This is the first time in the budget, really in the history of the city of Hailey, that this council made a financial commitment for housing," said Lisa Horowitz, city administrator. Full Story: Idaho Mountain Express and Guide (9/28)
Legislation & Regulation
New Jersey bank settles redlining case with DOJ Lakeland Bank in New Jersey has agreed to create a $12 million fund to support homeownership, settling Justice Department claims that the bank avoided issuing mortgages in Latino and Black neighborhoods. The bank admitted no wrongdoing, but the settlement is one of the largest of its kind. Full Story: The New York Times (9/28)
Economists adjust expectations for Fed rate hikes More than 70% of economists surveyed by Reuters say they expect the Federal Reserve to implement another 75-basis-point interest rate hike at its next meeting. "With inflation this high, history says you need to get at it sooner and you need to follow through," said Michael Gapen of BofA Securities. Full Story: Reuters (9/28)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
