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International Congress of Arabic Publishing and Creative Industries (PCI) |
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April 28, 2024 Manarat al Saadiyat, Abu Dhabi UAE |
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Now in its third year, Congress PCI has established itself as a platform to explore creative business opportunities across regional and international levels. Marking the professional opening of Abu Dhabi International Book Fair, this one-day event on April 28 features discussions and conversations that bring together an elite group of creative economy experts, business leaders, publishing pioneers, content creators, and creative talents from a variety of creative domains. |
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2024 Congress Sessions & Speakers |
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| 10:05 – 10:15 AM Opening Remarks |
| | | Speaker: HE Dr Ali Bin Tamim, Chairman of Abu Dhabi Arabic Language Centre |
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| 10:15 – 11:00 AM Foresight for Growth: Cultural and Creative Industries as a Driver for Economy |
| | | Speakers: Moderator: Caroline Faraj, Vice-President and Editor-in-Chief, CNN Arabic H.E. Mohamed Khalifa Al Mubarak, Chairman, Department of Culture and Tourism - Abu Dhabi Mohamed El-Erian, Internationally acclaimed economist; President of Queens’ College, the University of Cambridge |
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| 11:30 AM – 12:15 PM Filmmaking Alchemy: The Dynamic Relationship Between Literature and Film Adaptations |
| | | Speakers: Moderator: Eisa Al Marzooqi, Presenter and Multimedia Journalist, Sky News Arabia Karim Abdel Aziz, Egyptian actor Marwan Hamed, Egyptian film director Ahmed Mourad, Egyptian Author and Screenwriter |
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| 12:15 – 1:00 PM Evolving Consumer Tastes & Consumption in the Era of Multi-Platform Content Creation |
| | | Speakers: Moderator: Zeina Soufan, Senior business news anchor with 'Asharq Business with Bloomberg' Mazen Hayek, Consultant; Media Advisor; former MBC Group’s Official Spokesman and Group Director Maaz Sheikh, Co-Founder and CEO, STARZ PLAY Ashley Rite, VP of Marketing and Growth, OSN |
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| 2:00 – 2:45 PM Creative Economy and Public & Private Collaboration |
| | | Speakers: Moderator: Lynn Madi, Business reporter, CNN Business Arabic Rehana Mughal, Director of Creative Economy at the British Council; member of Creative Industries Council, UK Muna Al Suwaidi, Programs and Projects Advisor, Culture and Creative Industries Sector at UAE Ministry of Culture and Youth Park Young Il, Director of Korea Creative Content Agency |
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| 2:45 – 3:30 PM Cross-Border Storytelling Through Game Adaptations |
| | | Speakers: Moderator: Edward Nawotka, Consultant in the global publishing and content industries; Bookselling and International Editor, Publishers Weekly Fawzi Mesmar, VP Global Creative, Ubisoft Essam Bukhary, CEO of Manga Productions Lisa Hanson, CEO, Niko Partners |
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| 3:45 – 4:30 PM Beyond Bytes: Impact of Generative AI on Humanity |
| | | Speakers: Moderator: Aliah Yacoub, AI and Philosophy Researcher and Head of techQualia, Synapse Analytics Nadim Sadek, Founder & CEO, Shimmr AI Preslav Nakov, Professor at Mohamed bin Zayed University of Artificial Intelligence Hoda Al Khzaimi, Director, Centre of Cyber Security at NYU Abu Dhabi |
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| 4:30 – 5:15 PM New Readership: Fostering a Love for Reading in the Next Generation |
| | | Speakers: Moderator: Georgia Tolley, Presenter and Radio Host, Dubai Eye 103.8FM Luis Gonzales, General Director, Foundation Casa Lector, Spain Isobel Abulhoul, Co-founder, Magrudy’s Bookshop Chain; Founder, Advisor and Trustee, Emirates Literature Foundation Mohamad Al Baghdadi, President and Chief Executive Officer, Al Manhal Arabic Electronic Information Platform |
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Stay Tuned for More Congress PCI Coverage |
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Publishing Perspectives, in collaboration with the Abu Dhabi Arabic Language Centre, is bringing you more coverage of the Congress PCI, including speaker interviews, insights into Arab-world creative industries, and international collaboration opportunities. |
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