Get into the minds of supplement consumers.

Learn what consumers care about when purchasing supplements... If you are having trouble reading this email, read the online version

Pills, Pills, Pills Despite the growing popularity of gummies, pills reign supreme for their ease of use. More than a third of users cite taking multiple supplements as the reason they pop pills instead of using alternate formats. This matters when only 16% of frequent users take just one supplement. Learn More Consider This Consumers are well-informed and doing their homework before purchasing. Half of frequent users pay close attention to ingredient labels, with powder users having the most scrutiny of any format. What are they looking for? Find Out Now Why NBJ Reports? NBJ reports keeps you up-to-date on industry trends. These are trusted reports for product trends and in-depth data and analysis in the nutrition industry; providing direction and strategy for brand leaders. Visit the NBJ website for more information. Other Recent NBJ Reports Condition Specific Supplement Business Interested our upcoming reports? Contact Cindy Van Schouwen for more info. By Informa Markets

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