The Power of Branding Native Fish
THIS WEEK Bob Mallard writes about the influence of logos and catchphrases in conservation. "Branding is a critically important tool when it comes to gaining support for something," Bob says. "Whether it is a name, logo, motto, slogan, jingle, character, or some combination of the above, put it out there enough and people will take notice."
In this week's featured tying video Tim Flagler ties the Night King. "Over the years I’ve found that flies that incorporate the color blue work exceptionally well during the winter months," Tim says. "I’m sure there’s some kind of scientific rationale for this, but I’m going solely on my own experience." |
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