To view this email as a web page,
click here | AToMiCon shares lessons learned at the intersection of tech, data and content – and the ideas and insights marketers are carrying forward. Catch the early bird offer until Feb 26: Get full webinar series access for only $50! + Learn as a team: Buy 3 group passes (at regular rate) and get 2 free. |
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| Scott Goodson
CEO and Founder
StrawberryFrog The past year has shown us that consumers are increasingly choosing to support brands that reflect their own values, and dumping those that don’t. But a foray into purpose-driven marketing can mean missteps and potential blow-back. StrawberryFrog’s Scott Goodson, co-author of Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company, looks at how companies can navigate this space in a meaningful way that won’t ring hollow. |
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| Ethnic audiences are no longer niche. They are edging toward levels of critical mass and marketers like Kruger’s Susan Irving recognize that multicultural marketing should therefore be equally – if not more – compelling than campaigns for the rest of Canada. In this session, Irving and Ethnicity Matters’s Bobby Sahni discuss how brands are investing in authentic marketing that doesn’t cut corners and which isn’t an add-on. |
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| Rishad Tobaccowala
Futurist, Advisor and Author Learn why thriving in the future will require marrying math and meaning, and how organizations can balance digital capability with human empathy. Futurist, author and strategic advisor for Fortune 500 companies, Rishad Tobaccowala will provide practical tools and techniques that brands can use to stay human in the age of data. |
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| Early bird offers expire Friday, February 26. For registration inquiries and group rates, contact:
Alisha Tabilin • atabilin@brunico.com • 416-408-2300 x219 For sponsorship opportunities, contact:
Lisa Faktor • lfaktor@brunico.com |
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