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Brands, creators look to LinkedIn as influencer hotspot More and more business-to-business marketing executives are using influencer marketing, with LinkedIn a go-to platform, fueled by brands tapping into new formats and creators incentivized by the new creator mode, Creator Accelerator Program. LinkedIn has "deprioritized content like work anniversary posts ... and really started to elevate that high-value content on the platform, most of which is really coming from these creators," says Insider Intelligence's Jasmine Enberg. Full Story: Ad Age (tiered subscription model) (3/1)
Real Estate Trends
A guide to sustainable home design Real estate professionals who understand the ins and outs of sustainable design are positioned to be valuable sources of information for clients before, during and even after a home sale. Full Story: REALTOR® Magazine (7/5)
Photos: Award-winning tiny home designs TinyHouse.com has announced the winners of the 2023 Tiny Home Awards, showcasing the top new designs for miniature residences in North America. Leading the pack was the Halcyon 02 design by Canada's Fritz Tiny Homes. Full Story: Bustler (3/4)
Technology & Innovations
Keep employees in the loop to avoid 'shadow AI' pitfalls Workers need to be educated about AI at every turn lest they fall victim to "shadow AI"—leaking proprietary data through the unauthorized use of technology like ChatGPT, says Dom Couldwell of DataStax. The reality, other experts say, is that generative AI can't be banned, thus the need for communication. Full Story: IT Pro (3/1)
Fair & Equitable Housing
White House looks to bolster manufactured housing A new effort from the Biden administration is focused on improving housing supply and affordability, as well as encouraging transparency in the rental market. The initiative involves a $225 million funding opportunity for manufactured housing as well as provisions such as a tenant bill of rights for military members. Full Story: Bisnow (free registration) (3/1)
CVS invests in affordable housing to address health risks CVS Health is investing nearly $35 million and working with Urban Housing Communities, Ikaika 'Ohana and Hunt Capital Partners to build two affordable housing developments in Hawaii that will include "supportive social and educational programs tailored to address their specific needs," the company said in a statement. CVS has spent more than $200 million over the past five years toward affordable housing for vulnerable people as part of an overall strategy to address social determinants of health, improve health outcomes and reduce costs. Full Story: Forbes (tiered subscription model) (3/1)
Legislation & Regulation
Rent costs remain key factor in inflation data Rental costs continue to be a significant contributor to the government's inflation data, even though Apartment List is reporting that rent actually fell for six straight months before a modest gain in February. One reason for the split may relate to the way that the Bureau of Labor Statistics gathers and calculates its metrics. Full Story: The Washington Post (3/3)
Fed's Bostic: Economy doesn't present urgent case for rate cuts There is no urgent economic reason to rush to cut interest rates, according to Raphael Bostic, president of the Federal Reserve Bank of Atlanta. Rate cuts will likely be appropriate before the end of 2024, but the central bank must walk a "fine line" to ensure that inflation does not reemerge, Bostic said. Bostic's comments come a couple days before Fed Chair Jerome Powell is scheduled to testify before Congress. Full Story: Reuters (3/4),Bloomberg (3/4)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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