Big Brand Power case studies to inspire your franchise plans
We’ve invited the teams behind some of the biggest brands in the market to come and share their secrets for success at the Summit. As you map out the future of your own IPs, these are the strategies and tools that can help you get to maximum scale! Sign up now to hear from these masters in franchise-building.
Big Brand Power: PAW Patrol is on a roll Spin Master’s 10-year-old preschool powerhouse certainly has a lot of success to celebrate. The TV series has aired in 350 million homes; a robust consumer products program has generated US$14 billion in retail sales worldwide; and its first two movies have earned US$300 million (and counting) at the global box office. We’ve invited PAW Patrol’s creator and chief brand-builders to share the origin story and roadmap leading to one of the most lucrative franchises in kids entertainment history.
Keith Chapman PAW Patrol Creator Keith Chapman Productions
Laura Clunie SVP, Development, Current Series & Feature Film Spin Master
MODERATOR Angela Santomero Founder & Chief Creative Officer Santo Studios
Big Brand Power: A Barbie bonanza Mattel and Warner Bros. Discovery collaborated on an unprecedented consumer products and entertainment program in support of the live-action Barbie film that created worldwide awareness and proved nothing beats the connection between fans and the brands they love. This one-on-one deep-dive into their strategy and plans will provide new insights into how IP expansion can unlock the next level for classic brands.
Josh Silverman Chief Franchise Officer & Global Head of Consumer Products Mattel
MODERATOR Maura Regan President Licensing International
Big Brand Power: We’re all ears for Gabby’s Dollhouse With a brilliant distribution ecosystem constantly driving audience engagement between Netflix, YouTube and linear on a global scale—plus multiple built-in play themes to tap into off-screen—the team behind Gabby’s Dollhouse have proven themselves to be the ultimate flexible thinkers while navigating the current market landscape. We've invited the brand-builders behind this meowmazing DreamWorks Animation franchise to share their key insights and next-phase plans with us at the Summit.
Ryan Bradley SVP, TV & Brand Marketing DreamWorks Animation
Registered attendees are already busy scheduling meetings for the event. PLUS, the lottery for our popular one-on-one pitching sessions runs right after the holidays. Make sure you sign up soon so you don’t miss your chance to get face time with the partners you want to work with next year. Check out our currentdelegate list online to see who else is planning to be in San Diego.
Use promo code FESTIVE to save $200 on passes until Dec 29
NOTE: The Holiday Special rate is not retroactive, and is only valid on new registrations. Our Full Rate for Kidscreen Summit passes is $2,195.
