Digital Shift Q2 2025: Generative Engine Optimisation and agentic AI advances
The latest instalment in our quarterly Digital Shift series, brought to you by consultant Neil Perkin and Econsultancy content and insight director Rose Keen, explores the latest developments in artificial intelligence, including how to optimise for AI-enhanced search engines and advances in autonomous agents.
Learn why Model Context Protocols (MCPs) and Google's Agent2Agent (A2A) protocol could be transformative for AI use in marketing, as well as how brands and agents are applying the technology, and more in this edition of Digital Shift, available to watch on-demand. |
Can Substack offer an alternative to algorithm-driven platforms? What brands need to know
Email newsletter platform Substack is beginning to catch the attention of brands as a venue for offering unique insights and deepening engagement.
From fashion brands like M.M.LaFleur to luxury travel companies like SmartFlyer, we take a closer look at some of the brands that are turning to Substack for community-building and content publishing, and consider how to get the most out of this emerging channel. |
