Plus, Mastercard, HSBC Bank and others tackle climate change with adtech
| As marketers incorporate genAI into their workflows, the sheer volume of apps can cause a headache. How do you know the tool youâre working with now is best for the long run? Today, contributor Lisa Peyton compares large language models (LLMs) with this crucial question in mind. Also today, a report from last weekâs Green Media Summit in New York. There are many different approaches brands are taking to curb their carbon emissions. Adopting a greener adtech supply chain is one way that reduces waste. Good for the environment as well as the bottom line. Chris Wood
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| Marketing artificial intelligence (AI) | | | Learn to strategically select AI tools for your marketing's success and discover top LLMs driving the industry. | | |
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| Marketing technology | | | Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit. | | |
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| Marketing artificial intelligence (AI) | | | Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers. | | |
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