Latest GenAI retail integrations
According to Adobe data, US traffic from GenAI channels to retail sites has been doubling every two months since the end of Q3 last year. Though still a minority, the growth in GenAI has been impressive. Meaning that more organisations will need to consider what role AI enabled chatbots or search has to play in their current – and future – customer journeys.
Alongside customer facing uses, there are opportunities behind the scenes as well. Such as Walmart’s recent introduction of Wally. An AI chatbot designed to help their internal merchants understand complex sales, stock and forecasting data – and make better decisions.
To explore these two stories in more depth and what it might mean for you and your team, read or listen to Econsultancy’s coverage of all the key trends in ecommerce. |
TikTok launches automotive ads: what does this mean for marketers?
TikTok has announced a dedicated ad offering for automotive: Automotive Ads. We ask what this means for the platform’s broader ambitions and its role across the funnel?
Though TikTok and cars may seem like an odd combination. According to TikTok, 37% of its users are in the market for a new or used vehicle. Automotive ads is their tailored solution to target those users, driving more efficient engagement and conversions. However, with the car-buying journey as lengthy and complex as marketers know it to be, how significant a role can TikTok play in this type of major purchase?
We spoke to two experts on the car buying journey, Jonny Atter, Director, Insights at Battenhall and Patrick Fuller, Head of Automotive Insight at Sophus3 – to get their take on what marketers need to know. |
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