Gen Z's Big Influence on Purchases

Whether it be reviving 90s trends or leading the climate strikes, Gen Z is if nothing else influential. But when it comes to spending power, just how influential is the up and coming generation? Turns out Gen Z has serious influence on household purchases, even if they aren’t buying. According to a report, Gen Z’s total spending influence is $1.2 trillion. Marketers, you may want to take note.

Read more: Learn why one social platform has an excellent track record for reaching Gen Z.

After Juul’s ad spend skyrocketed in the first half of this year, the vaping brand’s advertising efforts in the U.S. came to a screeching half. A number of factors are at play here:

Read more: Omnicom has never officially acknowledge its relationship with Juul, but began working on the account last summer. See how Juul’s decision will affect the agency.

The fourth and final season of TV’s only sitcom that will leave you questioning the ethics of every decision you’ve ever made premieres tonight. Ahead of The Good Place’s debut, TV/media editor Jason Lynch spoke with Ted Danson about the show, his next gig and his career. Here’s Danson on the finale:

“The emotional path of all the characters was incredibly satisfying, and on a more spiritual universe level, it was incredibly satisfying. I really loved the last few episodes. I thought they were just brilliant.”

Read more: Danson explains why, despite its success, the show is ending after four seasons.

Let’s face it. We all want that blue checkmark on Instagram so we can get access to those sweet, sweet swipe ups. If you’re tired of waiting for Instagram to review your application, we’ve got a five-step alternative process.

Read more: Ditch the fake followers and follow these instructions to help yourself get verified.

Just Briefly: The Rest of Today’s Top Insights and News

Relief group Feeding America teamed up with agency Leo Burnett and the Ad Council to create a virtual visage based on the faces of 1,000 hunger-afflicted Americans. These photos reflected the actual demographics seen in USDA food security data.

This year’s Gala will be held on Nov. 4th at Brandweek. Honorees include top-marketers from Amazon Studios, AT&T, Citi, Dunkin’, Google, Hims & Hers, Hyundai Motor America, Stitch Fix, The New York Times and WWE, Brand Visionary, Chrissy Teigen, and Brand Save, Stand Up To Cancer. Register today and join the celebration.

Meghan Patrick-Crane, associate director, talent development at Firewood, one of Adweek’s 100 Fastest Growing Agencies, explains how you can inspire your employees.

1. Share your expertise, don’t guard it.

You’re in this position for a reason. You have a talent, an expertise, a value. It’s easy to think that guarding that expertise can make you even more valuable, but as a manager your objective is to help inspire and develop the people who work for you. That means sharing what you know so those on your team can grow.

2. Know your impact.

As a manager, you’re also a leader. Your actions in all areas of the workplace—client meetings, offsites, internal meetings, kitchen conversations—hold more weight than they did before, so self-awareness is important. Your employees are looking to you to set a positive example.

3. Trust your people.

Part of your role is delegating work. This can be one of the hardest things for a new manager because of our natural fear of losing control. Trusting your team is empowering. Doing so can help your team rise to a challenge and feel valued. It can also give them space to make mistakes and learn. Trust them to receive the feedback they need to grow. And most importantly, be brave enough to give it.

Be patient. Be original. Be ready to adapt. Adweek surveyed a number of podcast experts to learn the secrets of making a great podcast.

The private event was part of a tourism campaign for the city.

Clemenger BBDO stitched together the words of JFK, Princess Diana, Anne Frank, Nelson Mandela and others.

Poehler, Offerman and more take notes from the master.