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Gen Z Power List: Meet the Brands, Platforms and Creators That Teens Love From AwesomenessTV to Zendaya, these are the names to know By Adweek Staff Move aside, millennials: There's a new generation for marketers to obsess over. Born between the mid-1990s and early 2000s, Generation Z includes more than 2 billion people worldwide and holds more than $44 billion in annual purchasing power, according to a study from IBM and the National Retail Federation. Unlike their predecessors, they've been brought...
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CBS Will Debut Most of Its Fall Shows During the First Week of the 2017-18 Season The Big Bang Theory will help launch two new comedies By Jason Lynch CBS, which was the most watched network in total viewers for the ninth straight year, is getting a jump start on the fall by being the first broadcast network to announce its premiere dates. As usual, the network will debut most of its shows during the first full week of the 2017-18 season (which starts...
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This Agency Collective Shows Why Giving New Parents Time Off Is Good for Business Participating agencies have saved over $150,000 in the first year By Katie Richards One year ago, global digital production studio ustwo met with 10 other creative companies including IDEO and Wolff Olins to form Pledge Parental Leave, a coalition of creative shops dedicated to improving parental leave within the ad industry. In such a short period of time, the agency behind the idea has managed to help PPL...
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MullenLowe Expands Its U.S. Creative Team With 3 Key Hires Scott Hayes, Chris Ribeiro and and Drew Stalker join agency By Erik Oster Interpublic Group agency MullenLowe has expanded its U.S. creative team with three new hires across its Winston-Salem, N.C. and Los Angeles offices. Scott Hayes will serve as executive creative director, while Chris Ribeiro and Drew Stalker join MullenLowe as svp, group creative directors. All three will work closely with MullenLowe U.S. chief creative officer, managing...
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These BuzzFeed Videos Are Unexpectedly Impacting Local Businesses Around the World One series visits restaurants in a range of price points By Sami Main From taco trucks to ice cream sprinkled with edible gold, the video team at BuzzFeed's Worth It has seen--and eaten--it all. Worth It follows BuzzFeeders as they try three similar foods at three different price points to determine which was their favorite. "I like how involved the audience has become," said Steven Lim, a BuzzFeed...
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On National Donut Day, Dunkin’ Donuts Will Sponsor the First Branded Face Filter on Kik Along with a sponsored Snapchat lens By Marty Swant While it might seem like every other day is National [fill in the blank] Day, Dunkin' Donuts is going all out on social media in honor of National Donut Day. Tomorrow, the Boston-area brand is debuting several features across multiple platforms to raise awareness for the unofficial celebration, including the company's first sponsored lens on...
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Twitter’s Livestreaming Sports Lineup Now Includes the Arena Football League Five games will be available to the social network's users globally By David Cohen Twitter will indeed offer livestreamed football games in 2017--they will just be played on shorter, indoor fields. The social network announced an agreement with the Arena Football League to livestream five regular-season games, starting this Saturday. The games will be available to logged-in and logged-out Twitter users globally via afl.twitter.com or @AFLarenaball. The schedule follows...
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