This week on SN Off the Shelf, a Supermarket News podcast, SN executive editor Chloe Riley spoke with Campbell’s vice president of marketing to talk wellness, omnichannel, and what consumers are searching for in this category.
Here's a highlight:
"I think what we all agree with is that consumers are using food and beverage as a way to actively manage their physical and mental health...and I think it's that more holistic approach to thinking of physical and mental health and knowing how food and beverage play a role in that." —Leslie Waller, VP of marketing at Campbell Soup Company
Take a listen and tell us what you think. Click into the story and let us know in the comments, or email your thoughts to SN Executive Editor Chloe Riley at [email protected] TAKE A LISTEN |