| Digiday+ is our exclusive membership network designed to help members stay a step ahead in media and marketing. This week Digiday+ members received original research on publisher plans to increase their video content production, participated in a members-only Slack discussion on GDPR and much more. Check out a taste of what you missed below, and join our community to get immediate access. Join Digiday+ What's happening in video Last week we saw a handful of headlines around the latest happenings with video. Here's what you need to know: Publishers that mastered fleeting news feed video views are now trying to pivot to appointment viewing. With that said, one reason video won't become a big business for a lot of publishers is the difficulty in creating TV-like content that engenders loyalty.
Moving beyond Facebook subsidies. When it comes to Facebook Watch, publishers are looking to create new revenue streams beyond what Facebook can offer.
New research suggests that more than 86% of publishers plan to increase their video production, but only forty-two percent said they plan to produce TV or OTT content in the coming year. [Digiday+ exclusive] Want even more insight into video? Digiday+ members have exclusive access to members-only Slack discussions including one this Thursday with special guest David Grant, president of POPSUGAR Studios. Become a member and join us. Advice on the GDPR Whether you're ready or not, the GDPR is coming. That's why we invited John Mitchison, director of policy and compliance at the DMA to share his insight in our member-only Slack group. Here was his advice for our members: Become a member to avoid missing our next members-only discussion. The Rundown: What's the deal with Apple News The Rundown is a weekly newsletter written exclusively for Digiday+ members. Every edition, one of our editors gives you an inside and off-the-cuff look into the industry. This week, we focused on Apple News and how publishers should temper their expectations about the service being a replacement for Facebook traffic. Become a Digiday+ member today and get The Rundown sent to your inbox every Thursday. join digiday+ Question? Contact our customer service team. |
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