As esports companies explore further afield, esports itself is a rapidly shrinking element of their business strategies.
| As esports companies explore further afield, esports itself is a rapidly shrinking element of their business strategies. Read more. Additional coverage: As TikTok gains traction with users, jewelry brand Studs is looking to leverage the platform to boost brand awareness. This week’s Digiday+ Future of TV Briefing looks at how measurement costs could complicate TV networks' and advertisers' efforts to shift to a multiple currency era. Refinery29's vertical for Black readers will host its first in-person ticketed event In Atlanta, coinciding with Juneteenth. Other things to know about The Digiday Technology Awards are your chance to gain valuable recognition as the best in tech and join an exclusive list of past winners that includes Adobe, Salesforce, Twitch and more. Submit by June 24 to receive the best rate on entries. By using contextual targeting to run ads that complement a user’s browsing experience and interests, brands are persuading consumers to click. Sponsored by Seedtag. Download this new guide to learn how access to video-level data enables contextual audience targeting and ensures brand safe environments. Sponsored by IRIS.TV and 4D. | | |
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