The spread of legalized sports betting will unleash a wave of performance marketing budgets. It will also give sports publishers new opportunities to show off their branded content, video and experiential capabilities.
| Next year streaming video viewership will continue to rise, and advertisers will continue to invest to chase those viewers. But the demand for ad inventory is going to outstrip supply. Read more below. Streaming's lighter ad loads, an influx of political advertising, and narrow targeting all suggest that streaming video ad prices are set to rise. Sports betting is only legal in 11 U.S. states. But in 2020, sports media companies are going to put a lot of chips on sports betting. In 2019, the rise of the consultancies seemed like an existential threat to agencies. In 2020, those fears will start to look overblown. Other things to know about At Digiday Hot Topic: Addressable TV, we'll learn how top brand and agency execs are making their addressable TV investments work. Join us in New York City for a day of valuable insights and new connections. A growing number of subscription businesses are making sure their data science and analytics teams are all operating from a single source of first-party data. Sponsored by Blueconic. | | |
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| Beyond Ads | | Gambling will overwhelm sports media in 2020 | | The spread of legalized sports betting will unleash a wave of performance marketing budgets. It will also give sports publishers new opportunities to show off their branded content, video and experiential capabilities. | | |
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howdy! howdy! howdy! howdy! howdy! | Agency Culture | | The definitive oral history of the agency holiday card | | During the holiday card heyday, agencies spent months on them looking not only to impress clients but rank on best-of lists and beat out the competition. Hear from the people who made the cards about the history of the agency holiday card. | | |
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