Digiday+ members have special access to exclusive research, including our latest emerging technology series. We recently surveyed leaders from agencies, brands and retailers to uncover how they’re currently incorporating emerging technologies into their business practices and what they're planning to experiment with in the future.
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Of the emerging technologies Digiday+ Research has examined, blockchain remains the most theoretical and speculative in its use. Read more.
Over the last five years marketers have increased use of NLP, mainly in the form of chatbots, while keeping use of data-driven personalization steady, according to Digiday+ Research. Read more.
In 2022, more marketers are using augmented reality for brand engagement and sales than are still dabbling in virtual reality. Read more.
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