| | | | | FX Gets Nostalgic to Promote the Bette Davis-Joan Crawford Series ‘Feud’ Technicolor-inspired campaign educates young viewers about the icons By Jason Lynch As FX prepares for the Sunday debut of Feud: Bette and Joan, its new anthology series from Ryan Murphy, the network is taking a cue from its source material with a Technicolor-influenced marketing campaign that plays up the show's old-school Hollywood glamour. The series chronicles the toxic relationship between Joan Crawford (played by Jessica Lange)...
Read more » | | | | | | | | | | | Rooster Teeth’s Appeal Is Transcending the Stereotypical Video Gamer to Reach a Mass Audience Kids to grandparents love the brand By Sami Main Rooster Teeth, an internet-favorite for video game content, has a mass following as gamers no longer fit the mold that the pop culture previously defined them as. Because as Geoff Ramsey, co-founder of Rooster Teeth says, "It's weird if you're not a gamer at this point. My mother's in her late 60s, had no idea...
Read more » | | At Its Upfront Event, Nickelodeon Touts Global Branding Opportunities Outside of TV Big plans for 2 of Viacom's 'flagship 6' networks By Jason Lynch While Viacom has done away with most of its splashy upfront events this year, dropping them in favor of intimate dinners with agencies, the company is still giving Nickelodeon a big spotlight, as it kicked off this year's New York upfront galas today. And in line with Viacom president and CEO Robert Bakish's new vision...
Read more » | | Awesomeness Didn’t Decide How to Release Its New Movie Until After It Was Made Network's first wide-release film stars actors Gen Z can recognize By Sami Main AwesomenessTV launched four years ago as a multichannel network focused on up-and-coming YouTube personalities and influencers before expanding into branded entertainment, music content and now feature-length films. Today, it's releasing its first feature film in theaters nationwide. Before I Fall stars actor Zoey Deutch and Kian Lawley, a digital influencer who has more than 3...
Read more » | | | | | Time Inc. Just Launched a New Video-Based, Social-Only Food Publication Well Done showcases recipe videos, which perform well with fans By Sami Main Time Inc. is expanding its food properties and going social-first with its latest one. After focusing on breakfast-specific content in 2016 with the launch of Extra Crispy, the publisher today is launching Well Done. The new brand will feature videos designed specifically for social platforms like Facebook, Twitter, Snapchat and Instagram with a presence on...
Read more » | | Vice Is Expanding in Asia With Content Partnerships for Mobile Carriers Majority of the deals are focused on the Pacific region By Marty Swant BARCELONA, Spain--Vice Media is beginning to partner with global mobile carriers to make its video content available worldwide. With a series of eight deals announced today at Mobile World Congress, Vice will distribute content to more than 80 territories by the end of 2017. The additional partnerships will include original production, licensing, Viceland programming and...
Read more » | | YouTube Announces Its Own Streaming Alternative to Cable TV The service will cost $35 per month and include many major networks By Sami Main YouTube announced today it will soon launch its own answer to DirecTV Now and other subscription-based TV services. The company called it "live TV for the YouTube generation," in its announcement. YouTube TV will cost around $35 per month and provide access to ABC, NBC, CBS and FOX in addition to many other networks and...
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