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Hi John, We are currently in a time where the possibilities of a cookieless future may be upon us, and for some marketing teams this may cause a high level of concern with the increase of consumer privacy concerns. On the plus side consumers are still interested in personalisation, and this can all be actioned with organisations testing alternatives and increasing the use of owned, first-party data which will bring vital benefits to futureproofing your marketing stack. If we jump to today, these are the three of the biggest challenges marketers are facing: The decline in trackability The explosion of data available to us The rise in consumer expectations Let’s go through each of these in more detail. -> Click here to get your instant access copy now
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Thanks,
Hamdallat
Hamdallat A'salam
Marketing, ClickZ
Scale Space
58 Wood Lane, London, W12 7RZ
From: ClickZ <[email protected]> Sent: 27 January 2022 15:00 To: [email protected] Subject: Free Guide: Exploring three marketing measurement challenges | Hi John, Did you know that there are certain steps you can take right away to improve your marketing measurement? We partnered with Supermetrics to give our subscribers a how to guide on what they have identified as the three challenges that marketers are facing today. If you are interested in creating a marketing stack that suits your company to help increase your return on ad spend, then we would highly recommend this guide to you. You can access this guide today with no need to fill in any forms or downloads! Simply click the button below and have the PDF guide right away. If you are interested in finding out what these three challenges are, and want to see our deep dive into these area's then you can gain free access to this insightful report by clicking the download button below. |
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