AI Certificate Course | May 7, 14, & 21
| Hi Communicator, AI is transforming the way communications and PR professionals work—are you keeping up? We wanted to make sure you didn’t miss this opportunity to gain essential AI skills at Ragan's AI Certificate Course. This program is designed to help you integrate AI into your daily workflows, from content creation to media strategy and measurement. See the details in the email below, and visit this page to learn more. Don’t miss your chance to future-proof your skills and improve your efficiencies, content, and results with AI. Let us know if you have any questions about the course. Best, Ragan Communications
[email protected]
800-878-5331 |
| From: Ragan Communications
Sent: Wednesday, March 26, 2025
To: [email protected]
Subject: Agenda Inside — AI Certificate Course |
| | | AI is transforming the way communicators work—are you ready to harness its full potential? Join Ragan's AI Certificate Course on May 7, 14, & 21 to gain the knowledge and skills needed to integrate AI effectively into your communication strategy. | | Through expert-led sessions, you'll learn how to leverage AI for content creation, audience engagement, and strategic decision-making—all while navigating ethical considerations. | | |
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Week 1: AI Tools & Prompting: Beyond the Basics
Explore the newest GenAI platforms, advanced prompting techniques and persona—driven approaches—so you can create more effective, tailored content while staying ahead of the AI curve. |
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Week 2: AI Copy, Visuals and Video Deep Dive
Learn how to adapt prompts for richer multimedia results, safeguard your brand voice across formats and experiment responsibly—unlocking content that wows while keeping your strategy rock-solid. |
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Week 3: Agentic AI and Responsible AI
Discover the must-have elements for an AI policy, how to measure AI’s impact on team productivity and campaigns, and best practices to protect your brand from bias, legal pitfalls and reputational damage. |
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