Apr 03, 2024

As if the marketer’s job wasn’t hard enough already, there are also macro forces to contend with. We all experienced this during the pandemic, and with every headline news item that’s come our way since. Outside developments, it turns out, are always affecting the marketer’s approach. Today, contributor Steve Petersen provides a helpful rundown of these factors — from TikTok to culture wars and societal change — and the actions marketers can take to manage them.

Also today, the latest out of Adobe Summit around B2B marketing and the Real-Time CDP.

Chris Wood
Editor
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Marketing management

Future-proofing martech strategies against macro forces

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Martech doesn't exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies.

Adobe Marketo

Adobe: Enhancements to B2B and CDP offerings

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There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer as well as enhancements to Real-Time CDP.

Data

Digital advertising braces for signal loss and Privacy Sandbox

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IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers' privacy.

Customer data platform (CDP)

A CDP Is a Powerful Tool — Here’s How To Make It Work for You

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CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.

MarTech webinar

See how Salesforce turns data into meaningful customer moments

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Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity.

B2B marketing

Why influencer marketing is critical in B2B

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Get actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels.
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Digital advertising

Adtech’s climate challenge: Can marketing cool the planet?

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The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses.

Email marketing

The 2024 guide to email deliverability

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How to ensure your emails are always landing in the inbox.

Social media marketing

How influencers and content creators are reshaping brand strategies

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Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience.

No-FOMO zone

Discover cutting-edge martech solutions and strategies for free

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Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses.

Start exploring now

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