This week’s Future of TV Briefing looks at how ad buyers’ and sellers’ discussion around advanced audiences is different in this year’s upfront market.
At its upfront debut, Amazon added some showbiz glamor to the pitch with the unveiling of multiple pieces of programming, which some interpret as an effort to shore up its inventory supply challenges. Amazon spent the bulk of its May 14 upfront presentation showcasing its massive and still-growing content portfolio — but for the most part, Twitch was absent from the proceedings.
This week’s Future of TV Briefing looks at how ad buyers’ and sellers’ discussion around advanced audiences is different in this year’s upfront market.
At its annual I/O developer conference, Google debuted ways to use AI for searching online and offline worlds to creating content and performing tasks.
B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success.
Programmatic advertising remains a stalwart among marketers’ ad budgets, but that agencies’ confidence in the channel has been shaken in recent months.
Even if an e-commerce brand’s tech stack is as simple as an online store and email marketing platform, teams must consider where their data comes from and where it is going.
Marketers are developing campaigns that resonate with their target audience no matter where they appear by employing a digital-forward, multi-platform mindset that leverages brand-suitable talent.
Amazon’s romance with gamers is far from over, whether the company looks to reach them through Twitch or through original content. Tuesday’s upfront presentation was full of praise for Prime Video’s “Fallout” series, which Hopkins said has been watched by over 80 million viewers in the month since its release.
