Future of marketing: will generative AI mean everything or nothing? AVP, Marketing Systems Strategy at Kepler, Peter Rice on how brands can prepare to integrate it into their strategy.
ClickZ Daily: June 29, 2023 | |
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Good morning, If last year was all about the Metaverse, this year will be defined by the implications of OpenAI’s ChatGPT4 and its ilk. Unlike the fading interest in the metaverse, generative AI shows profound potential for the future of marketing. Where brands like Coca-Cola are already using generative AI, most of the marketing community has polarized views. Is generative AI the utopia, dystopia, or a blend of both? Will brand messaging, product design, and user experiences become an echo chamber of recycled ideas? Or is there more in store? Will generative AI mean everything or nothing? Find out more as Peter Rice, AVP, Marketing Systems Strategy at Kepler explores the worlds of generative AI, their convergence with reality, and provides a roadmap to navigate a future as it unfolds. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Artificial intelligence Peter Rice If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize |
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Analytics Jim Yu As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read more |
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| Advertising & Promotion Tyrona Heath Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the value of creativity in B2B Read more |
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| Commerce & Sales Paul Lynch & Kalpan Vyas Launching a digital marketplace has become a popular strategy for B2B and B2C brands alike. While marketplace businesses grew at double the pace of traditional digital commerce businesses last year, their complexity often creates unforeseen challenges Read more |
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