View in browser
Skills Assessment
Training
Learning Academies
Econsultancy
 
future of marketing skills chart
Report: The Future of Marketing

Econsultancy’s annual Future of Marketing report brings together survey results from more than 1,000 marketing professionals and examines the key trends and challenges shaping the industry.

This edition, exploring marketing in 2025 and beyond, covers:
  • Generative AI: From personal productivity to insight generation, the report reveals the top use cases for GenAI tools and whether they are matching up to marketers’ expectations.

  • Customer experience: Consistently being seen as pivotal to performance, the report looks at the drivers and barriers of exceptional CX and asks, are we there yet?

  • Marketing effectiveness: In an increasingly complex media ecosystem, how are marketers navigating the landscape, and what are they doing to achieve creative excellence?

  • Training and skills: Essential not only to staying competitive, but also to the ability to harness new technologies, the report reveals that the key difference between market leaders and those that underperformed is the prioritisation of skills. How can companies ensure they don’t fall behind?
 
fmcg products
Q&A: Mark Walker on FMCG omnichannel trends for 2025

The former Global Omnichannel Lead at Unilever discusses where the integration of online and offline retail is headed in the next 12 months.
 
ecommerce fast track
Fast Track to Ecommerce: Partners and Platforms – Register by 25 February

This Fast Track is designed specifically for organisations that sell through retail partners and third-party platforms, to upskill teams of one to one thousand, all included in the Econsultancy membership.
Latest
 
capability leaders forum

The Capability Leaders Forum
On 23 January in WeWork Waterloo, Econsultancy will reveal key findings from the Future of Marketing survey. Industry leaders from Reckitt, Trainline and Marketing Week will explore how the role of marketing is changing in 2025. This exclusive breakfast briefing is an opportunity for senior leaders from leading organisations to collaborate, gain actionable insights, and plan for the future. (Registrations are subject to approval).
Find out more
 
   
Contact us
Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322		  ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ 929 577 9564
 
About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
Unsubscribe
You are receiving this email to [email protected] as you are opted in to receive the Econsultancy Pulse. You can change your email settings or unsubscribe from the Econsultancy Pulse.

Econsultancy is part of Xeim Limited, part of the Centaur Media plc group
Registered in England and Wales with number 5243851
Registered office at Floor 14, 10 York road, London, SE1 7ND
Copyright © 2024 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
Useful links
Advertise    |    Manage Profile    |    Upgrade Subscription