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The Impact of AutoNation’s Brand Extensions During the recession, AutoNation moved from local names to a single brand. Now AutoNation is extending that brand to additional products and services. Ed Cicale, VP - Brand & Broadcast Marketing will review AutoNation’s brand journey, discussing the transition to a single brand and explaining AutoNation’s extension of the brand beyond new vehicle franchises. Learn more about the TLS Automotive CX Summit at http://tlsummits.com/automotive-cx-summit-2017/. | |
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