WHITE PAPER Functional health benefits for every generation: How demographic differences are shaping demand
The global dietary supplements market is booming, and with this growth in supplements, digestive and immune health benefits are up 45% over the last 5 years. In today's market, formulators must consider all consumers across a range of demographics and health needs.
With supplements being a top category preferred by consumers in North America, a U.S. manufacturer of a popular line of gummies wanted to create a plant-based supplement with a probiotic ingredient that maintained the company’s reputation for quality. Understanding market insights and formulation challenges is key to creating products that consumers want with benefits they can trust. | 
