Accounting that you can count on, every time. Your brokerage should run smoothly every day–and your software plays a big part in that. Make sure you've got what you need to keep your back-end processes in check with Lone Wolf Back Office, the accounting software made for real estate–and the solution that brokers trust most for accounting, data, and more. Learn more.
ADVERTISEMENT
Best Practices in Sales & Marketing
AI avatars are taking a more leading brand role AI-generated avatars are becoming vital in marketing, with companies like D-ID leading the charge by creating realistic personas for brands such as Pepsi and Warner Bros. These avatars enhance personalized video content and consumer interaction, and are transitioning from support roles to being central figures in marketing strategies."It's like they've gone from being in the kitchen to front-of-house," says Todd Alchin, partner and chief marketing officer of Noble People. Full Story: Ad Age (tiered subscription model) (11/1)
Brand historians connect the past to modern marketing Brand historians are becoming pivotal in companies like Levi Strauss and Ford Motor by using their archival expertise to enhance marketing, product design and social media strategies. Bridget Reddick, content and creative vice president at archive company Heritage Werks, says that consumer demand for authenticity has prompted more brands to explore their history. Full Story: Ad Age (tiered subscription model) (11/4)
Home with Frederick Douglass connection on market for $1.8M The Washington, D.C., house where Frederick Douglass married Helen Pitts in 1884 is on the market for $1.8 million. The home was owned by Francis Grimke during the wedding and has been extensively renovated while retaining original features. Full Story: The Washington Post (11/1)
Technology & Innovations
Chart: Solar shines bright on these states' grids Texas may lead the US in terms of installed utility-scale solar capacity, but Nevada, California and Utah get a larger share of their power from solar than any other state, according to this chart based on a Cleanview analysis of Energy Information Administration data. Nevada leads the pack with 29% of its power coming from utility-scale solar in 2024. North Dakota and New Hampshire lag at the bottom of the list, but are both expected to scale deployment in the coming years. Full Story: Canary Media (11/1)
Business Wellness
Poshmark CEO's apology stands out as effective leadership Poshmark CEO Manish Chandra issued a public apology after a pricing change that shifted fees from sellers to buyers resulted in customer backlash and a decrease in sales. Chandra announced a return to the original fee structure and outlined steps to compensate sellers, earning praise for his transparency and responsiveness, leadership strategist Talia Fox says. An effective apology should follow a formula of timing, culture and track record, Fox adds. Full Story: CNBC (10/29)
News from NAR
Fair & Equitable Housing
Bank's affordable housing program provides $78.9M in project funds The Federal Home Loan Bank of Dallas has distributed $78.9 million in grants through its Affordable Housing Program to support 41 projects across Arkansas, Louisiana, Mississippi, New Mexico and Texas. The funding, awarded through 22 member institutions, will aid in the construction or rehabilitation of thousands of units, including owner-occupied, rental and transitional housing. Full Story: Philanthropy News Digest (11/4)
Legislation & Regulation
Despite weak jobs report, US economy shows resilience The US economy remains robust despite a weaker-than-expected October jobs report, which was affected by a Boeing strike and hurricanes. The economy added only 12,000 jobs in October, but GDP grew at a 2.8% annual rate in Q3, and S&P 500 earnings increased by 8.4% year-over-year. Consumer confidence also reached its highest level since March 2021. Full Story: The Wall Street Journal (11/2)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
DISCLAIMER
Advertisements placed in Navigate With NAR do not reflect endorsements from NAR. NAR does not evaluate the advertised services or products, or any claims made in the advertisement. NAR is not responsible for any inaccurate or false statements or claims made in the advertisement or in any materials. NAR does not endorse, sponsor or recommend the Advertiser or Advertiser’s products or services. NAR makes no guarantees, warranties or representations about the Advertiser and Advertiser’s products or services.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
