WardsAuto Dealer Edition
WardsAutoDealer Edition
 

FEBRUARY 27, 2018

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ALL-NEW METRICS FOR NEW CAR SUCCESS As the new car market continues to change, it’s important to change the way you reach shoppers and the metrics you use to measure your success. To create a successful new car strategy based on insight, pay close attention to these key metrics: percent of fast-moving inventory, price-to-market rank and VDP engagement. Master the Metrics

From Inexperienced Car Dealer to Old Pro

Ray Ciccolo talks about what it’s like to be a dealer now and what it was like when he started in 1962 as a kid out of college.

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The majority of connections you could make with consumers happen somewhere besides your website-advertising, social, and more. Contact At Once! shows you how to put messaging connections in all those places so shoppers move effortlessly through the buying process with your brand and dealerships. Click now to find out more or text us at 404-850-9297 to see how it works!

Rethink Key Performance Indicators at Dealerships

Although it’s true that most dealerships track numbers, most are missing the meaning of their metrics.

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Kia Salons Open at Select Shopping Malls

“The idea was to create a unique, minimalistic, interactive place where the car was the star,” says Wael Berrached of Eview 360, which designed the spots.

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Mopar Working on Its Mojo

Mopar’s Pietro Gorlier talks to WardsAuto about what he considers the wonderful world of accessories, how dealers can sell more of them and his own personal ride, which sounds like something to behold.

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What's Hot, What's Not (and What to Do About It)

In a CBT Automotive interview, WardsAuto analyst Haig Stoddard talks about what dealerships should be selling right now.

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Autonomous Vehicles: A Lighter Shade of Green?

University of Michigan and Ford researchers say various things in autonomous vehicles contribute to energy use and greenhouse-gas emissions.

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Now It's Mercedes!

Daimler suspected of using diesel defeat device.

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