Among DTC marketers, third-party data plays an outsized role in their marketing outcomes, but teams are still working to unlock the full potential of first- and zero-party data.
Advertisers are struggling with the frequent and numerous industry changes, and strategic partnerships are helping teams identify the shifts to make in response.
Gaming is an inherently immersive and interactive form of entertainment, and if Disney does decide to spin up an internal gaming group, it might look to its theme park division for the proper talent, much as it did for its metaverse strategy last year.
Digiday+ Research checked in with publisher, agency and brand professionals to see how their use of AI is progressing as the year goes on. And we found that it’s progressing significantly — particularly among publishers and brands.
