How Snapchat's pitching original shows to advertisers, The woke agency exec: Truffle Pig's Paul Marcum on being vocally anti-Trump, Thakoon's business restructuring is a blow to see-now-buy-now, Daily eNL
| Lucia Moses The legacy publisher has launched a string of digital experiments over the past couple of years, but many have been deprived amid a scarcity of resources, reorganizations and executive departures. |
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| Sahil Patel Snap is talking up its original shows initiative to advertisers, who see it as a welcome differentiator between Snapchat Discover and Instagram Stories — for now. |
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| Sponsored Content Deloitte Digital Staying competitive means never staying the same. It means embracing the disruptive and the game changing. With so many digital opportunities at their fingertips marketers must differentiate between the valuable and the exciting to avoid committing random acts of digital. There are tested approaches that can help lead you to the answer and provide the needed agility in your business to take on the future. Sponsored content by Deloitte Digital. |
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| Shareen Pathak “Fundamentally, I believe in American values that I don't think have changed.” |
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| Hilary Milnes Designer brand Thakoon made a big move last September when he switched to a direct-to-consumer, in-season business model. Less than a year later, his business has been put on hold to undergo a restructuring. |
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| Sponsored Content Spotify Hearing is believing, especially on mobile. Audio ads are twice as likely to lift purchase intent and information intent than display ads. It’s time to get creative with audio and make an impact with your messages. Get the guide. Sponsored by Spotify. |
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| Tanya Dua “Everybody seeks a sense of steadiness, tranquility and stability in their lives, but it's important to also embrace variations, change and disruption.” |
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| Sponsored Content Yahoo Consumer-facing information technology grows and improves daily, giving brands new ways to capture the hearts and minds of connected consumers. On the flip side, these same developments open the door for fraudsters to become more sophisticated, offering new venues for defrauding advertisers of both meaningful views and funds. Stay up-to-date on programmatic advertising with this guide. Sponsored by BrightRoll. |
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