Since ChatGPT became a breakout hit, the names of numerous AI companies and products have entered the cultural vernacular.
Since ChatGPT became a breakout hit, the names of numerous AI companies and products have entered the cultural vernacular. And rapid developments in AI have led to a lot of new AI brand names. Additional coverage: Future plc’s CFO Penny Ladkin-Brand announced on Thursday that she is stepping down, as the U.K.-based media company reported declining revenues and a new two-year investment plan to get back to growth. Next year will be a major year for advertising as the U.S. presidential election boosts political spending. Agencies also anticipate other key drivers, including retail media, digital, sports and CTV, to contribute to growth. For the moment, Roblox is still brands’ most effective entry point to the metaverse — and the leading Fortnite studio Atlas Creative has taken note, announcing a strategic expansion into Roblox. Even as linear TV ad spend declines, 23andMe is reinvesting in the channel to boost brand awareness. As the world grows its own AI lexicon, Digiday spoke with the naming expert behind iconic names like Blackberry, Azure and the Impossible Burger. The release of “Lego Fortnite" is one of Epic’s most ambitious brand partnerships yet — and it showcases Lego’s skillful use of video games to market both its core products and its homegrown intellectual properties. Our most-read story this week: UM and Magna undergo multiple rounds of layoffs amid client losses Other things to know about Join us on December 19 at 12 p.m. ET with Digiday Editor-in-chief Jim Cooper, who will discuss which commerce channels are dominating brands’ holiday sales plans in 2023. Open to Digiday+ members, or subscribe to attend. As the industry moves away from cookies, other data sources and targeting approaches are meeting the needs of advertisers. Sponsored by AdDaptive. As CTV grows, so do undesirable spaces for CTV ads, from fake content such as screensaver channels to less reputable news outlets. Advertisers want ways to analyze content before placing ads to avoid such placements. Sponsored by Peer39 | |
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