2020 has been a watershed moment for the beauty and fashion industries with the global pandemic accelerating digital transformation initiatives and civil rights movements forcing a brand reckoning.

Traackr's State of Influence 2020: #UNPRECEDENTED report explains how influencers and audiences have evolved and what marketers can do to maintain relevance, improve budget efficiency and build brand health.


Read Traackr's State of Influence for insights on:

• How influencer content has shifted;
• Which beauty and fashion topics captivate audiences;
• How influencer tiers perform on each platform