| In the 12 days before Christmas, you have to figure out if it’s the ladies or lords leaping, where to get French hens and how to stop the partridge from eating all the pears. What a hassle. Well, today is 12 days before The MarTech Conference and there’s no hassle! The only thing you have to figure out is if you’re registered! Go here and sign up for our big, free online confab filled with the best martech info you could want. Speaking of great and useful info: Check out Kath Pay’s article on why and how to increase sending emails. People have been using the wrong metrics to measure email frequency and she tells you which ones you should be using. Constantine von Hoffman
Managing Editor | 