“It’s dramatic to say we are doing it from scratch; there has been a lot of planning,” says Larry Dominique, CEO of the recently established PSA North America.
The German luxury brand appears to be in turmoil: Top executives are leaving, sales are down, new models are turning few heads and U.S. dealers are agitated.
“We need to make it possible for people to afford to buy cars,” NADA President Peter Welch says. “We shouldn’t let policies from Washington dictate that.”
Virtual reality, video, Internet and other technologies can show shoppers the virtue of buying a particular car – with knowledgeable salespeople on the other end.
